New Look Springpad, New Guide-Thank You Daniel Gold ? Web2 ...

There are some cloud based services that just don?t click when you first look at them.? You sit there, the eyes glaze over and you may even start trembling and dribbling as the waves of incomprehension wash over you. There?s no logical reason. Trillions of people are probably using that service without a care in the world but for you it?s like trying to solve a Sudoku puzzle blindfolded.

I find that this blindspot exists with me and Springpad and when rumours of a new update to the service started filtering through I got a sneak preview of the beta version and fortunately for me I was not left alone to fumble my way through it but was guided by another sneak preview, a new eBook from Daniel Gold who told me I was only the third person to see the book before publication.

Springpad ?For Cretins?

Daniel is currently best known for his eBook Evernote?: The unofficial guide to capturing everything and getting things done which looks at how you can implement David Allen?s GTD (Getting Things Done) philosophy/strategy into your everyday life using Evernote. Daniel is probably the de facto guru on organising your life and the raft of software and apps that can help you achieve this and I doubt if even David Allen has such a comprehensive overview of task management and to do services than Daniel!

Springpad: Smarter Notebooks. Smarter Sharing. A Smarter Way to Get Things Done! is just the sort of guide someone likes me needs. Daniel takes each step of the way, puts it into a sort of ?Springpad for Total Cretins? format and walks you through everything from setting up your account to collecting and collating data. What makes Daniel?s tutorials so easy to understand is that he provides real life examples so you get a real feel for how this service works in real life rather than as an intellectual route march.

For example I love cooking so I set up a Food and Drink notebook (even I could manage that unaided!) and started search for some recipes. Using the Spring It clipper I can quick save the recipe to my Food and Drink notebook. Better still, Springpad recognises my recipes for what they are and allows me to save the ingredients into a shopping list which I can print off and take to the supermarket/corner shop/deli. The beta version I saw did not allow me to save it to my Springpad Android app but no doubt this will be implemented before it is released into the wild so I can sync desktop and smartphone and carry the recipes and shopping list/s around with me on my smartphone.

Springpad Collaboration

One of the key factors about cloud side services is collaboration and sharing and the new Springpad has this in spades. Daniel drives this home in another practical guide on how he planned his ?second honeymoon? to Costa Rica. Using Springpad Daniel and his wife Brodie shared a common notebook to remove the risk of duplication which would have happened if they had used a conventional paper and pen system (One question Daniel, what the heck are Keens?).

Springpad allows you to keep notebooks private, shared with trusted individuals or open to all and sundry on the net. Obviously I would not want to share a financial planning notebook but by making my food and drink folder completely open I can share my collected recipes with others and they can find them by using recipe titles and tags. Daniel also reveals another aspect of Springpad in that notes can exist in multiple notebooks and any changes to one note in one specific notebook, say tags, are automatically updated in all other notebooks. This is one area you don?t want to make a mistake in and Daniel takes you by the hand and guides you safely through, avoiding potentially embarrassing pitfalls!

Screenshots Galore

Because one picture is worth a thousand words Daniel includes a stack of screenshots that further clarifies how the new look Springpad works.

Now, no book by Daniel would not be a book by Daniel without that key TLA (three letter acronym) GTD. Yup, Daniel walks you through how you can utilise Springpad as a Getting Things Done Task Manager and organiser. Now I obviously have a personal and business life that is less complicated than a Buddhist monk on retreat in the Himalayas so I do not need anything as sophisticated at GTD but if you need it Daniel explains how.

Springpad: Smarter Notebooks. Smarter Sharing. A Smarter Way to Get Things Done! at just over 80pages isn?t a large book and you can romp your way through the seven chapters as a stand alone read. However I would recommend that you use it as a live tutorial as you start with Springpad and work your way through both the book and the whole set up procedure and discover the way that the service works. At just $5 it is a worthwhile investment and you can buy it here (affiliate link)

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How Do You Get Over Killing a Man?

There are often physical symptoms of stress in the immediate aftermath, such as headaches, nausea, fatigue, loss of appetite, and sexual dysfunction. (Zimmerman?s former lawyers say he has lost significant weight.) Flashbacks, panic attacks, insomnia, and nightmares are also common. With proper counseling, the patient should be able to overcome the more crippling psychological effects within a few weeks. In a very small number of cases, like that of wrestler Scott Hall, the trauma lasts for several months or years. Patients who suffer from long-term problems may have had pre-existing anxiety or mood disorders.

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HBT:?Not first time Ozzie says he admires Castro

All politics is local. If it wasn?t, these comments Ozzie Guillen made in 2008 to Rick Telander in a Men?s Journal interview would have been pounced on then. But since Guillen was not representing Miami back then, Telander notes, it went virtually unnoticed:

I asked him this: ?Who?s the toughest man you know???

His response, which took me by surprise: ?Fidel Castro.??

Why?

?He?s a bull?- dictator and everybody?s against him, and he still survives, has power. Still has a country behind him,?? Ozzie replied. ?Everywhere he goes, they roll out the red carpet. I don?t admire his philosophy; I admire?him.??

It?s the same thing he said to Time. Maybe a bit more of a ?don?t agree with his policies? disclaimer, but the same sentiment. And if he made it in Miami, boy howdy, would that have been trouble.

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Google, an underdog in Asia, lays plans for Taiwan data center

Taiwan gets Internet traffic easily from the United States. I sits at the ends of undersea cables that extend directly from North America before branching off to other parts of Asia.

Google dominates Internet search engines by such a wide margin in the United States that it?s a verb as well as the corporate name of its Silicon Valley-based creator.

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But in China, Google vies with the local, government-approved search engine Baidu ? which means 100 degrees ? and lags South Korea?s local brand Naver. It competes head on against fellow American company Yahoo for searches in Taiwan, splitting traffic roughly 50-50. Yahoo has also held a historic grip on Japan.

So this week, the 14-year-old Google announced that by the end of next year, it would open a data center in Taiwan to improve search speeds and reliability around the region.

Google has already started building data centers in Hong Kong and Singapore. But the larger one in Taiwan comes with government incentives and will boast a specific geographic advantage. That is, Taiwan gets Net traffic easily from the United States, home to Google and the source of numerous Internet search results, as it sits at the ends of undersea cables that extend directly here from North America before branching off to other parts of Asia.

Google will spend a combined $700 million on the three centers, which generally house computers and storage systems that help speed connections and keep them secure.

?More new Internet users are coming online everyday here in Asia than anywhere else in the world,? Google?s Asia Pacific President Daniel Alegre said at a groundbreaking ceremony on Tuesday at the coastal facility in Taiwan. ?That is why we are building data centers in Asia ??to ensure that our users here have the fastest, most reliable access possible to all of our services, so they can continue putting them to work.?

Google?s Taiwan data center will speed up searches particularly in China, which is just 160 kilometers (100 miles) away but has sought to censor Web searches. Baidu now controls about 75 percent of the searches in China.

?That?s a key, to serve China,? says Marvin Ma, software and services analyst with the market research firm IDC in Taipei. ?China will notice a clear improvement. And this way Google can avoid the censorship problem.?

In 2010, Google shut down its locally based Chinese search engine after a dispute with the communist government over censorship and cyber-attacks, a row that prompted harsh words from Secretary of State Hillary Clinton.

Google won?t give market shares for Asia or estimate the overall number of users in the region. In South Korea, Naver still handles about two-thirds of the Internet searches, analysts estimate. But two years ago, Google and Yahoo signed a search-engine technology deal that has muffled the rivalry in Japan.

Google is also catching up in Taiwan as the ever popular Yahoo retrenches, with reports of layoffs in the pipeline, says Jamie Lin, founding partner with Taipei-based tech investor appWorks Ventures. ?If they don?t make any mistakes, Google is going to be the dominant player in a couple of years,? he says.

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Jolie's wicked turn in 'Maleficent' gets 2014 date

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Why Social Media Marketing Is A Bust For Most Companies ...

Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bust.

Broadly speaking, many companies are failing to convert on social media because of they are not using it to build brand advocacy, drive web traffic, and generate leads.

WEAK BRAND ADVOCACY

Loyalty and trust play a big part in social media success. Businesses should use social media tobuild brand advocates. ?Social media marketing gives companies exponential reach, empowering brands to leverage their content and messaging more efficiently than other marketing channels.

The Internet rewards reach. The more social media followers you have, the more your content spreads, and the more impact you have on results in search engines, but many of them might be able to share content or take an action online that could refer a customer.?

Social Media Examiner?s recent survey of social media marketers found 85% indicating that their social media efforts have generated more exposure for their businesses.?

Many companies are under-utilizing the potential reach of their social media. They should be promoting their social media channels as aggressively as possible. They can do so by optimizing each page to speak their company?s target audience, sharing valuable content their audience finds useful, adding social share buttons on their website, blog, and all offline marketing pieces, emailing existing customers to encourage them to interact with their social media, and interacting with fans and followers.

FAILURE TO DRIVE WEB TRAFFIC

Social media is the?new promotion. Companies that do not integrate their website and social media are blowing a huge opportunity to?drive web traffic. Increasing web traffic was the second major benefit of social media, according to social media marketers polled in SM Examiner?s study.

Social media channels can be used to bring relevant visitors to your website ? visitors who will convert into customers. In fact, that same study noted that 74% of marketers interviewed found a substantial increase in website traffic with as little as 6 hours per week invested in social media marketing. ?

Prospects who have enjoyed what you have to offer on social media can be encouraged to share their experiences with friends via Facebook, Google+, Twitter, Pinterest etc.? This will increase web traffic and bring more relevant visitors to your website. In this way, social media acts as a referral service for your business.

Businesses should also integrate their social media marketing efforts with their website marketing and existing?search engine optimization?(SEO) strategies. Integrate your website content campaigns with your social media by offering web content on social media and using the same SEO keyword list to optimize its performance across all channels. Doing this will help ensure your SEO, website content, blogging, and social media efforts are all working in concert.

POOR LEAD GENERATION

The best source of a website lead is a recently-satisfied convert from one of your social media channels. Looking at data from 2011, inbound marketing experts Hubspot did a study of 3,000+ B2B businesses to understand how their companies were succeeding with social media. The data revealed that 63% of B2B businesses were not generating leads from social media. While these companies were generating traffic from social media channels, they were not converting that traffic into leads for their businesses.?

The main culprit was a lack of?calls-to-action?(CTAs) and?landing pages. In other words, companies were not providing prospects a clear path to deeper engagement. This can be easily remedied by placing CTAs on every piece of content you publish on social channels. These CTAs should be linked to landing pages with forms to collect new leads. Each offer should have its own unique CTA and landing page that is promoting a specific offer such as an ebook, free consultation, demo, webinar, etc.

When it comes to marketing, social media is about lead generation. Building communities online and educating leads is important, but if you don?t present lead conversion opportunities, you will never generate the revenue needed to fund your social media marketing efforts.?

Many companies still in the early stages of implementing social media don?t have a clear understanding of how to take advantage of its many benefits. Many have set up their Facebook Timeline or LinkedIn Company Page, and done little else.

If this is true for your company, you are not using social media to effectively promote your brand, drive web traffic, and generate leads online. By following this simple advice, you can quickly remedy the problem and start getting more out of your social media efforts.

Are you incorporating social media into your marketing efforts? If so, how?

??Hubspot, ?Nine Common and Costly B2B Social Media Marketing Mistakes?

??Social Media Examiner, 2012 Social Media Marketing Industry Report

??Hubspot, ?63% of B2B Companies Don?t Generate Leads From Social Media?

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